Career Booklet

Unilever Advert Rebranding

Unilever Re-branding Advert (Dove)   

Evaluation:

The video came out better than we expected in terms of lighting, props, the rooms we used etc. The acting wasn't atrocious and the camera angles, although stylistically simple, were used fairly well, with all shots having enough room to be cut down for other shots. I believe we worked well as a group to finish this advert. The prop list was limited but we conveyed the message which means I believe we did it. 

If I was to re-do this advert, firstly I'd do it during summer as the outside weather was pretty awful when doing this, we wanted to have a skyline shot but we couldn't due to weather and consistency restraints. I'd also wish to have narration in the final product. Maybe we could've had some more ambitious shots then just the ones we had when filming. I think the final product came out better than expected but we could do much better with the equipment we had. 

Advert Analysis Presentation

Advert Analysis Presentation

Presentation last updated: 13:05:36, 10/01/2018

Assignment 1 Feedback

Depict Shortfilm Analysis

Depict Analysis

A TV Movie:

The animation of the production is extremely well done. The film is shot in colour, the lighting is slightly darker as the TV opens the curtains towards the end and sees the outside world which makes him want to watch that instead of watching the TV. The set is a normal living room set and the TV is a classic old box one, from the 1960s. The film is filmed outside of the UK as the plug is a two-socketed plug and it's also sunny outside which means it's definitely not the UK.
The footage of outside of the window is sped-up, indicating time goes past a lot faster when the TV is enjoying watching the outside world. This is a visual interpretation of the saying "time goes by when you're having fun".

Developing technologies in the Television and Film industries

Developing technologies in the Television and Film Industry

Consumer products

Consumers can now get a hold of many products which are used in pre-production, production and post-production of Film and TV products. For example, the Blair Witch Project was filmed on some consumer cameras.

·        Editing software that can be used privately in your home, is now equal to the industry professional standards. Sony Vegas Pro, Adobe Premiere Pro and other editing software are now quite cheap (compared to having your video/film to be edited by a professional) and can be found online.

·        Cameras aren’t as good and high standard as the Industry standard but cameras are easily mobile and can product High-Definition media which was unthought-of decades ago.

Satellite

Satellite, when sending signals, is always exact and won’t ghost with other channels. You get what you want. However, they are unreliable in days where there is a lot of clouds or storms, this is called weather interference.

Cable

Cable was the first way of receiving TV signals. It didn’t suffer from weather interferences but when the cables split (more than one channel) and the channels can ghost onto each other.

Analogue

Analogue TV was a type of TV that received analogue signals. In an analogue transmission, the brightness, colours and sounds are represented by variations of either the amplitude, frequency or phase of the sequence. Analogue signals are no longer being sent out, but the channels that existed on them are now digital. Every time you wanted to change something on Analogue TV’s you need to get up and change each knob to the right frequency’s etc.

Digital

Everything is now pretty much digital when it comes to TV and Film. TV signals are broadcasted digitally and received digitally. Digital has a superior image resolution, compatibility with computers and the internet etc. There is rarely interference with digital.

Internet

The internet is home to many services that are huge in the Film and TV industry, such as Netflix, YouTube and channel players such as BBC iPlayer. While these are all great things the internet has provided for consumers, the internet also has many illegal activities. Piracy is a huge internet trend where people download media in its entirety for absolute free. Websites like Pirate Bay do get taken down, but they don’t usually stay dead for long. There’s also a legal grey area for streaming sites, as streaming sites aren’t illegal in themselves, as the person isn’t downloading a file. The uploading of these files is illegal but the consumer watching it isn’t a criminal.

Interactive

Interactivity is common for TV in the form of the coloured buttons (especially red) on the remote. A menu would come up with special features or channel information. The internet is a lot more interactive, you can download Netflix videos, YouTube videos (as long as you don’t upload them or claim they’re yours). The internet is a very open space so the whole thing is pretty much interactive.

High Definition

High Definition is the increase of quality and resolution over the previous standard definition. People now have access to 4K monitors and TVs which is close to the industry camera definition right now, which is at 5K quality. High Definition, however, usually refers to anything between 720p and 1080p. After this point it’s usually 4K. The only negative of this is that a higher quality and resolution means it takes up more space in terms of files and it requires more bandwidth to stream.

3D

3D TVs were popular in 2012 and are still extremely popular in cinemas but it’s a little bit of a fad now. 3D requires the audience to wear glasses and it can cause headaches and can just be an annoying experience. 3D is a very rare home experience nowadays, as 4K is the new and better thing.

Pay-per-view

Pay-per-view is a form of buying the showing of a one-off event. This is usually for sports events, such as UFC or WWE matches. It can be quite expensive but they’re said to be quite important events.

Ownership and Funding

Ownership and Funding

Concepts of Ownership

Public Service Broadcasting (PSB) -
Public service broadcasting is a service purely for the public rather than for commercial purposes. An example of a PSB is BBC, which is funded through a licence fee and doesn’t have any advertising time.

Commercial Broadcasting -
Commercial broadcasting or private broadcasting is the exact opposite of Public Service Broadcasting and is funded through advertising profit. One example of Commercial broadcasting is Sky 1, which profits off adverts.

Corporate and private ownership -
Corporate industries are have shareholders in the stock market, companies such as Apple would be an example of this as they have a stock market. Private owned companies are usually figure-headed by someone or don’t have shares in the public.

Global Companies -
Global Companies are companies which exist and have invested in more than one country. An example of this within the media environment is Walt Disney, which is both present in the United Kingdom and the USA, and many other places.

Vertical Integration -
Vertical Intergration is where companies allow for competition within their industry. Within the film and TV landscape, Netflix create, distribute and provide their own original TV shows and films, but they allow other films and TV companies to provide their content on their platform. This is a healthy relationship.

Horizontal Integration/Monopolisation -
Horizontal Intergration is monopolisation so companies like Disney where they allow little to no competition within the industry. This is unhealthy for the industry as smaller or new companies will struggle to make money and the content that one company produces could cause all other content to be similar.

Forms of Funding

The Licence Fee -
The Licence Fee is a system of funding used in the United Kingdom which is required to be paid for if the household has a device which can receive transmissions in. It is primarily collected by the BBC and is their source of income, of which is used to pay for the radio and television transmissions.

Subscription -
A subscription is a form of payment over periodic time to receive a product or set of products over time, so long as these payments are paid for, which is decided by the company selling said subscription (weekly, monthly etc.). Subscriptions were commonly found in newspapers and magazines but have now been made commonplace on the internet. One of the biggest subscription services is Netflix, which provides users with films and TV shows to stream (or download now on mobile devices) to view as much as they like. This has dominated both the Film and TV markets, which has caused people to call it the “death of TV”. Netflix had a reported 2.64 billion dollars in revenue in the first quarter of 2017 alone.

One-off payment to own product -
A one-off payment to own a product is a simple sales procedure, where the consumer purchases a product once and keeps it. This is common in terms of DVD and Blu-Ray, where going out and buying the film means you can watch it as many times as you want. If you purchase something online to stream or download, so long as you have the account, you can access and download the product as many times as you want.

Pay per View -
Pay-per-view is a system where when the consumer purchases a “view” they can only watch it that one time unless the company releases it fully, either online, DVD or both. It is mostly common for sporting events, for example, the Floyd Mayweather VS Connor McGregor fighting match.

Sponsorship -
Sponsorship is providing money to a television show, film, radio etc. In return for advertising the brand and/or product. Product placement is a common form of sponsorship, where in a film, a character could be holding a Samsung Mobile Phone, and showing it to the camera in a scene for a few seconds.

Advertising -
Mostly found on television channels, radio stations and the Internet, advertising is the simplest form of brand and product name being shown to the public for a cost to the company advertising. It’s extremely common to see adverts on TV, for example, Sky 1, where every 15 mins a set of adverts is played, usually between 30 second and 60 seconds.

Product Placement -
As stated previously, product placements are a form of advertisement where a company’s product is seen in a film or TV programme for a few seconds, with just enough time to show off features of the product. One of the most common forms of product placement are technology and vehicles, for example, the iPhone is a very common product placement in media.

Private Capital -
Private capital is money given to a business through loan, however it is not acquired from government or the bank, and isn’t sourced from the public, it is from private individuals or groups of individuals.

Crowd-Funding -
Crowd-Funding is a common form of income for small time projects, also known in the media environment as Indie Projects. Crowdfunding sites are a very popular tool for people with great ideas and planning but without the income themselves to create such a project. They usually give out special rewards for people who helped fund the project.

Development funds -
This is a form of funding given to help the development of projects. The British Film Institute or BFI has a development fund to help people who are unlikely to be commercially financed at the early stage and require funds to help create the product.